© CTC Publishing

Bob Bly's Marketing X-Files

Dozens of Quick Tips - and Battle-Proven Marketing Strategies - That Can Double or Triple Your Response Rates as They Have for Others!

Dear Marketer:

Does my marketing advice really work?

Listen to what just a few of my clients have said about and achieved with my help... and then judge for yourself:

  • Chubb Institute ran newspaper ads to sell its IT training services. I changed the cover of their course catalog, wrote a new headline for their ad - and their response promptly doubled.
  • A landing page I wrote to sell an e-book generated an unheard of 33% conversion rate ... meaning out of every three people visiting the page, one purchased the product.
  • A direct mail package I wrote for an accounting software package generated a staggering 10X more sales than their control mailing.
  • A publisher of options trading courses says, "Bob's promotion was a breakthrough - our most profitable mailing in over 2 years."
  • Another mailing, for a trading software program, tripled response to the control.
  • Physician's Desk Reference had a control that remained unbeaten for years. After they called me in for a consultation and rewrite, the new package pulled triple the orders.

My advice is so on target that it moved the legendary ad man David Ogilvy to say that "everyone should read Bob Bly's" writings on marketing.

AWAI voted me their Copywriter of the Year.

And Early to Rise gave me their Lifetime Marketing Achievement Award.

One reason is that I've been studying, practicing, and writing about marketing nonstop for 3 decades ... and these folks think what I have to say is worth paying attention to.

But how can you get the best of my selected marketing advice in a convenient, quick-reading format?

Recently, I assembled several years' worth of my collected marketing guidance in a 119-page e-book -- Bob Bly's Marketing X-Files

It's packed with dozens of quick-reading, practical, response-doubling marketing tips and tactics.

In this volume, you will discover:

  • 4 ways to market your product or service during a recession -- page 5.
  • Copywriting secrets of a master fundraiser - page 53.
  • Double your online sales with a print catalog - page 106.
  • How to proofread better than your spell-checker - page 37.
  • How to win back lost business - page 54.
  • The simple word change that sold 60% more fruit cakes by mail - page 109.
  • Describe your product's benefits at all 3 levels - page 110.
  • Double your e-mail click-through rates with a new subject line - page 13.
  • How to get the customer's e-mail address when she orders by phone or mail - page 112.
  • Dick Benson's 10 secrets of successful direct mail - page 55.
  • Does supermarket pricing really work? - page 39.
  • Become a better copywriter by falling asleep on the job - page 56.
  • 10 ways to increase direct mail response rates with lift letters - page 14.
  • 7 steps to a winning advertising strategy - page 58.
  • How to be funnier when telling a joke - page 40.
  • 7 e-mail offers that can get you more clicks and sales - page 104.
  • Stop spam filters from blocking your e-mails - page 59.
  • Free software marketing tips - page 6.
  • 6 ways to write web pages that search engines can find - page 62.
  • Get free premiums from the federal government to use in your marketing - page 42.
  • Tom Collins' 10 secrets for writing great space ads - page 116.
  • The 3 things Jeff Bezos says made Amazon successful on the web - page 63.
  • 10 essentials for outrageous online marketing success - page 11.
  • What copywriters are charging today - page 65.
  • 3 ways to optimize your search engine rankings - page 43.
  • How to market your business on a shoestring budget - page 7.
  • 5 savvy direct mail design suggestions - page 66.
  • Why you should always wear a jacket with two pockets when attending networking functions - page 45.
  • 5 steps to becoming a better writer - page 68.
  • Triple your orders by holding the customer's check for a month before you cash it - page 103.
  • 6 common web marketing mistakes and how to avoid them - page 12.
  • Play this type of music in your store to increase sales - page 46.
  • Where to place hyperlinks in e-mails and landing pages - page 69.
  • Nick Usborne reveals how to write great home pages - page 73.
  • Does it pay to send the same direct mail package to the same list twice - page 8.
  • How to get past voice mail when cold calling - page 75.
  • 4 ways to increase response to market research surveys - page 47.
  • Increase response rates in lead generation with a bait piece - page 9.
  • Donald Trump's 10 secrets of entrepreneurial success - page 776.
  • Forecast direct mail response rates with uncanny accuracy - page 48.
  • 10 ways to make yourself magnetically attractive to other people - page 10.
  • 3 great questions to ask when interviewing subject matter experts - page 77.
  • The 5 commandments of writing for your reader - page 49.
  • "Scarsdale Diet" author reveals how to write for the reader - page 79.
  • 3 steps to writing copy that boosts your search engine rankings - page 15.
  • 3 proven techniques for keeping your new business pipeline full - page 17.
  • A neat little trick increases average order size 14% -- page 80.
  • What pulls best - one long landing page or a landing page on multiple sequential screens? - page 81.
  • Choosing the right domain name - page 18.
  • 3 little-known strategies for increasing the sale of luxury products - page 84.
  • 4 tips for writing more powerful white papers - page 20.
  • 8 rules for writing kick-butt online copy that sells - page 22.
  • How to supercharge your copywriting - page 85.
  • The 6 commandments of creating winning Johnson boxes - page 23.
  • 3 proven ideas for creating a sense of urgency in your copy - page 26.
  • Collect past-due invoices faster - page 88.
  • How to make sure the prospect reads the paragraph in your copy you feel he absolutely must read to be sold - page 27.
  • Where to find wholesale merchandise to sell via mail order and online - page 88.
  • 12 words that increase response rate by 15% -- page 29.
  • Online test shows whether your home page downloads too slowly - page 89.
  • How to calculate lifetime customer value and use it to out-market your competition - page 32.
  • 8 reasons why donors give money to nonprofit organizations - page 91.
  • The world's most powerful networking secret - page 35.
  • Why putting too many keywords in your web copy can hurt your search engine rankings - page 92.
  • The secret to raising price without reducing sales - page 96.
  • A sure-fire way to become a more confident and polished public speaker - page 99.
  • Don't waste time with unqualified prospects - page 36.
  • A technique that increases e-mail response rates almost every time - page 100.
  • And dozens more.....

Praise for Bob Bly's marketing
and business advice

"You are awesome! I will always come to you first for the products that I need. You have class, integrity, brilliance, naturally gifted, and you are second to none! I am impressed with and appreciate your prompt response."
--Adella Pugh

"Once in a blue moon, you get the chance to meet a living legend, one of the great men who has shaped his chosen field. In my unending pursuit of powerful marketing, I came face-to-face with just such a man. Robert Bly is America's Top Copywriter and a genius marketer. He's authored over 70 books for McGraw Hill and others, and gets paid more per word than nearly every author in America. Like all great men, he is a teacher and mentor extraordinaire. He freely shares the secrets of turning marketing into money."
--Dick Larkin

"Bob, your stuff is always so good that even though I'm retired now, I have to read it!"
--Gary Bencivenga

"You are someone I've grown to admire greatly. You share your knowledge with and encourage people in achieving their dreams, trying new things, and learning tricks of the trade. It's a rare 'guru' in our world today who is thoughtful and kind enough to help up and comers find the path to success. In my opinion, you are the very best. I'm grateful to you."
--Linda Capriotti

"After considering a number of high-level marketing professionals and reflecting on the matter for several weeks, I made the decision to ask Bob Bly to share the stage with me for my Twin Keys to Wealth-Building Conference. The reason I chose Bob is because I am convinced that he can deliver more tangible value to conference attendees than any other marketing or Internet expert on the planet."
--Robert Ringer, best-selling author

"I love your e-mails. Read every single one of them as they come in."
--Dr. Paul Hartunian

"I have huge admiration for your work. You're one of the few guys out there selling real information -- and selling it at a reasonable price! I think what you're doing is head and shoulders above others."
--Mark Joyner

"I receive so many e-mail offers -- too many -- but Bob always delivers a product worth having. The marketplace for writing and marketing products has become over-hyped; in that environment it's reaffirming to see that Bob continues to stand for a level of quality that matters -- and happily, at a price that works. "
--Peg Prideaux

"Thank you for sending out your e-mail newsletter. There hasn't been a single issue you've sent out that I didn't learn something."
--Len Bailey

"I have bought a lot of your info products. The price is the most reasonable of what anyone is asking for their info products, especially considering the information is more to the point and more valuable than 99.99% of what is out there on the Internet."
--Christine Loff

Act now and save $30

What does it cost to profit from the utterly pragmatic, battle-tested marketing ideas in my Marketing X-Files?

If I charged you my hourly rate for the time I originally spent researching and writing all this material over the course of several years, my labor alone would conservatively come to around $18,575.

On the other hand, if I just charged you for my time rereading, editing, and assembling this material into my X-Files, my time involved would be more like $2,500 - a much more reasonable fee to pay me.

But Bob Bly's Marketing X-Files won't cost you $18,575 ... or $2,500 ... or even $100.

The list price on my X-Files is $59, and that's what we'll be charging for it later in the year.

But when you order now, Bob Bly's Marketing X-Files is yours for only $29 ... a savings of $30 off the regular rate ... less than I charge for just 5 minutes of my time.

And that's what it costs you ONLY if you enjoy - and profit handsomely from - these tips and ideas.

If you don't, the cost is zero. Zip. Zilch. Nada....

Try it risk-free for 90 days

That's right.

If, after reviewing Bob Bly's X-File, you don't agree that the marketing ideas on it can easily double or triple your response rates....

Or you are dissatisfied for any reason ... or for no reason at all ... just let me know within 90 days.

You'll get a full product refund - no questions asked. And you may keep the e-book free, with my compliments.

That way, you risk nothing.

So what are you waiting for?

To order Bob Bly's Marketing X-Files on a 90-day risk-free trial basis, click below now:


Bob Bly

P.S. Order Bob Bly's X-Files today and you get a FREE 50-page Special Report, 17 Secrets the World's Most Successful Marketers Know (list price: $29).

In it, you'll discover:

  • The "MAD FU" formula for instantly qualifying any prospects ... and knowing whether they're a good fit for your business - page 44.
  • How a tiny Yellow Pages ad can keep your phone ringing with new business every day of the year - page 24.
  • Easy "no-brainer" marketing technique doubles the leads generated by your ads, direct mail, and Web marketing - page 3.
  • What Great Gatsby author F. Scott Fitzgerald can show you about getting free publicity any product or service - page 40.
  • 3 things you must know about renting mailing lists before you send out your next direct mail campaign ... page 14.
  • And more....

To order Bob Bly's Marketing X-Files ... and get your FREE Bonus Report ... just click below now:

About Bob Bly

bly on information marketing Bob Bly has been a writer since 1979 and a full-time freelance writer since 1982. He earns more than $600,000 a year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.

Bob has written copy for more than 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, Nortel, and AlliedSignal.

Bob is the author of more than 80 books including The Complete Idiot's Guide to Direct Marketing (Alpha), The Ultimate Unauthorized Star Trek Quiz Book (HarperCollins), The "I Hate Kathie Lee Gifford" Book (Kensington), The Science in Science Fiction (BenBella), and, with Bo Dietl, Business Lunchatations (Penguin).

He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer's Digest, and Amtrak Express.

Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.

What they say
about Bob Bly

"I started down this road of copywriting for direct marketers by purchasing your book. Since then I have made about $50,000 in copywriting fees. I feel a debt of gratitude toward you!"
--Ray Edwards

"I went to Amazon.com and got a copy of Secrets of a Freelance Writer. Wow! ... I loved it! Packed with info. The book had a 'readability' about it that took away all my fears, put me at ease, and made me feel that I wasn't treading on foreign soil. I kept saying to myself, 'I can do that, I can do that!'"
--Ronald J. Rich

"Your books served as a complete reference when I started my own freelance writing business a year and half ago. By following the advice you laid out, I quickly reached goals that I had set for year three of my business within the first year. My philosophy is, if you've written it or recommended it, I want to read it."
--Carla Jahnson

"I own a copy of The Copywriter's Handbook, which is priceless. Thank you for making this information available to those of us on a shoestring."
--Mary Klaebul, Memphis, TN

"I own Secrets of a Freelance Writer: How to Make $85,000 a Year and The Copywriter's Handbook. Both are great. You did a great job of getting to the nitty gritty. I admire and respect what you have done."
--Derek A. Chilcoat

"FYI, you started me off with your tape series on freelance copywriting, and I'm an avid reader of yours."
--Scott T. Smith, Bozeman, MT

"Having read two of your books, Secrets of a Freelance Writer and The Copywriter's Handbook, I am now taking the leap. If not for the strong encouragement of your books, I might not have jumped. Thanks again for the road map that your books offered."
--Eddie Adelman

"I am a great fan and avid reader of your books. When I first started out in this copywriting business nearly ten years ago, your Secrets of a Freelance Writer was my bible (it's so dog-eared, some of the pages are coming apart). You continue to be a great source of inspiration and education."
--John M. Mora, Plainfield, IL

"Thank you for all the books you've written over the years -- I have enjoyed many of them, and profited from what I've learned. I've been reading Become a Recognized Authority in Your Field this past month -- it's helping me really do the things I've always wanted to do."
--Michael Knowles

"I read Write More, Sell More a few years ago and loved it."
--Steve Slaunwhite

"The first time I read your book Secrets of a Freelance Writer I laughed at the fact of picturing myself as a business writer. The second time I read it, I made over $1,000 in a week. I'm laughing for a much better reason now."
--Grady Smith

"I loved your book The Copywriter's Handbook. It has sincerely helped me in my business and is worth every penny I spent on it!"
--Brian Maquire, Portland, OR

"Had I not discovered your Secrets of a Freelance Writer and The Copywriter's Handbook, I would still be a frustrated, unfulfilled hack. Thank you for saving me from that! I appreciate you sharing your knowledge with the rest of us and allowing us to take a piece of the pie. I already love this new career that I never would have discovered without your guidance. Thanks."
--Elizabeth Hanes

"I wanted to thank you for The Copywriter's Handbook and Secrets of a Freelance Writer. Both books are informative and inspirational."
--Ken Harrison

"I have read your books Selling Your Services and The Six Figure Consultant and I really appreciate the wealth of knowledge you have shared in both of these publications."
--Leah Beth Mills, Farmingville, NY

"Thanks a million for my life!"
--Alan Zoldan

"Your books The Copywriter's Handbook and Secrets of a Freelance Writer helped me start work as a freelancer. I can't tell you how many times those books saved my skin and got me confidently through unfamiliar materials. I am very grateful for your expertise and generosity."
--Lorraine Thompson

"One of the best copywriters in the business."
--Michael Meanwell, author, The Wealthy Writer

"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient

"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network

"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr

"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy

"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print

"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff

"Bly Rules!"
--Murray Raphel, Raphel Marketing

"Mr. Copy."
--Markus Allen, Publisher

"There is no greater authority on business-to-business direct response copywriting then Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
--Scott Miller

"Bob Bly is among the most accomplished self-employed copywriters in recent years."
--Steve Slaunwhite

"Bob Bly is probably the best business-to-business, high tech, industrial, direct marketing copywriter in the country."
--John Clausen

"Perhaps the most famous copywriter of them all."
--The Writer

"[A] freelance writing dynamo...."
--Writer's Digest

"One of the great copywriters in the direct marketing industry...."
--Ruth Stevens, author, The DMA Lead Generation Handbook

"...[a] copywriting giant..."
--Freelance Writer's Report

"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro."
--Larry Chase, Web Digest For Marketers

"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results."
--Kansas City Direct Marketing Association

"Bob Bly is in the upper echelon of direct mail and email copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books."
--Bruce Hadley, softwareceo.com

"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends."
--The Compulsive Reader

"Bob Bly is a world-class copywriter."
--Paul Hartunian

"I've known Bob for a long time. His stuff is terrific."
--Johne Forde, Copywriter's Roundtable

"Bob Bly [is] a prolific advertising genius."
--Joe Vitale, "Mr. Fire"

"One of the best copywriters in the business."
--Michael Meanwell, author, "The Wealthy Writer"

"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient

"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network

"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr

"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy

"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print

"Perhaps the most famous copywriter of all."
--Apryl Duncan

"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
--Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
--Judy MacDonald, Director of Marketing, Direct Response

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
--Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece outproduced the 4 other packages we tested against it. I want to talk to you about another project...."
--Nick Roumi, Pacific Coast Funding

"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
--Charles Mizrahi, Stealth Stocks

"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
--Mark Amtower, Amtower & Company

"I found your ad copy compelling, powerful ... even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
--Ashley Earnhardt Aiken, Thomas Nelson Publishers

"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
--Richard Scheffren, Dynamic Changes Hypnosis

"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well.
--Pamela Clements, Thomas Nelson Publishers

"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
--Michael Masterson, AWAI

"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
--Jill Perri, American Consultants League

"I am thrilled with your package, it is doing great -- will roll out as the control."
--Chris Gast, Intuit

"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
--Marc Stockman, TheStreet.com

"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
--Ray Hardee, Engineered Software, Inc.

"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
--Lisa Bruette, Agora Inc.

"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
--George Rayburn, The Dan Ferris Power Report

"It was a pleasure to work with you. Your stuff just works. You are the best money I've ever spent. Thanks a million!"
--Gail Coopersmith, Coopersmith List Consultants